Incorporating these strategies into your hotel marketing plan will keep your brand top of … Even though OkCupid couldn’t run … Read New Blog Post: The Best Social Media Marketing Campaigns of 2019 From a marketing perspective, this social media campaign is already primed for success. Famous PR campaigns which grabbed attention for the brands behind them, inspired publicity stunts that crashed into our newsfeeds and social media timelines. She’s been known to transform abandoned gas stations into Kylie-themed boutiques where beverage cooling cases host products and the contents of slushie machines are spiked for an adult beverage take on an old classic. However, the campaign, in the end, did exactly what the marketers behind it wanted it to do: it got younger people talking about Reebok. 80% of the time you should be encouraging page engagement, sharing relevant content (perhaps about your hotel destination, travel tips, etc. No, not every single idea will resonate well with every single audience on every single platform. In 2019, Reebok became a part of pop culture by association. Taco Bell is scheduled to do just that with The Bell: a Taco Bell Hotel and Resort , a pop-up hotel that will make its debut in Palm Springs in August 2019 for an exclusive 4-day period. Let us fuel your guest experience. Check out their Facebook page for more examples of content discussed above. Here are some of the responses Kylie’s social media campaigns have garnered: Which of these spectacular social media campaigns is your favorite? So let’s start! Here are a few examples: Where Conoco succeeds here is in its combination of wacky, attention-grabbing images with humorous and relatable captions. As 2019 closes it’s time to call out some of our favourites. ), (Don’t forget to repurpose the content from your website as social media content with the ideas above. Rather, respond to any negativity in a polite and timely manner and attempt to take the conversation offline. The best social media campaigns are those that manage to hit a nerve with their intended audience and this video did just that. Social media marketing strategy for the hotel industry is not very different from any other industry. Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. Social Media Marketing for Hotels: 19 Post Ideas and Tips These ideas and tips for posting on Instagram and Facebook will help you showcase your hotel’s distinct appeal, connect with the locals who will drive a lot of foot traffic to your business, and act … Like many things in life, the 80 / 20 rule also applies to self-promotion on social media. Another important part of social media management is to maintain authenticity. Storytelling campaigns that produce an emotional connection with guests are also a good way of creating content that ... SEO eBook 2019; Hotel and Travel Digital Marketing Trends 2020; Experiment with different post types, posting different times of the day, using page post targeting to test different audiences – the options are nearly limitless. Campaign author: Foundry512. We all know the story of Aladdin and the magic lamp, right? ), (Weekly hashtags like these can help build consistency when posting on social media and are great for getting your content seen! Effective hotel social media marketing requires a dedicated team of social media experts who know your brand and the hospitality industry inside and out. From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge's 'back at the BBC' memo, here's part one of Marketing Week's campaigns of 2019. She’s a social media mogul, frequently producing some of the best social media campaigns in the industry. And by the way, I added the best campaigns from 2019 so far. Now known as Kylie Cosmetics, Jenner’s company has grown to be worth more than $900 million in only four years. Getting passenger’s attention for safety flight videos is … The average social media user scrolls through over 300ft of content a day.That’s roughly the size of the Statue of Liberty. For some brands, a killer social media campaign means you go big or go home. Best social media campaign, not strictly on social. Contact us today for a free evaluation with customized recommendations. ), (These are all great suggestions for user-generated content and again getting your guests to engage is always a strong social proof you need to gain new guests! Copyright © 2021 Fuel Travel. Facebook and Twitter and Instagram – Oh My! Well, fret no more. The Best Hotel Social Media Strategies Begin With the Right Networks. It has evolved more rapidly than any other marketing platform in history and things show no sign of slowing down anytime soon. Instagram verification is not currently available – stay updated. User feedback on Conoco’s posts include praise such as, “Your absurdist angle is awesome Conoco marketing team and y'all are making material that may one deserve enshrinement into the Hall of Fame for commercials.”. Assuming you are paying attention to the content you are consuming, it’s without a doubt that you have been targeted by several brand’s social media campaigns. Because every year comes with a lot of creativity. Platforms used: Twitter What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.. Gen Don’t have the time to read this article? They flipped the idea of visiting a dealership in order to test drive a car on its head and invited users to tweet “#MINIonDemand” and be delivered a Mini to test drive wherever they might be! It was that easy! Updated September 2020. Let us know in the comments below. Storytelling is a great way for travel brands to connect with their audience in a more sincere and emotionally engaging way. Assign these items to a team member that can pull this type of content together consistently. The hotel features amenities such as a pool area with special cocktails (including the signature spiked Baja Blasts currently served at Taco Bell Cantina locations), a spa with Taco Bell branded nail designs and hair styles, 24/7 Taco Bell room service, and of course, plenty of trendy, branded spots to snap some photos for Instagram. Categories: Social Tags: facebook, hotel marketing, instagram, social media, twitter. They would then be sent a link to schedule exactly when they wanted to test drive the Mini Countryman and the address they’d like the car to be delivered to. Additionally, do not automatically delete negative responses and feedback. This month, we’ve got Twitter, Instagram and Facebook news, plus campaigns from Movember, Domino’s and more. The event was offered to those in Los Angeles and San Francisco for one month (between October 30th and November 30th). The target audience, in this case, were men and they received the video very well because it helped break stereotypes. Nicknames like ‘Kaley Ukulele’ and ‘Shannanigans’ delighted users and inspired them to tag their friends. Piggybacking off existing Taco Bell experiences such as the Taco Bell Cantina Las Vegas location where guests can get married. If you plan to launch a successful social media marketing campaign, you should learn from these campaigns. And, even for seasoned social media pros, concocting creative and engaging social content can seem exhausting. Social media is just that – social. We like to recommend the “good, bad, ugly” rule. Testing is an essential element of any marketing campaign and basic testing principles can also be applied to your social media campaigns. Both women have developed wildly successful businesses in the fashion and beauty industry. Have a listen to Fuel Hotel Marketing Podcast Episode 123 – Hotel Marketing 101: The Top 3 Things You Should Be Doing On Social Media. Lesson number two? Talk about an impressive social media campaign! The other 20% of the time you can push hotel deals and promotions, positive reviews, etc. When it comes to social media, creativity is key, although, not all social media campaigns are created equal. By Sean Cole January 31st 2019 13:24. Part of the reason for her success? Privacy Policy Contact | Made with. Let Fuel help you develop simple and effective strategies for each of your social channels. One great way to get a feel for who you true page audience is is to look at your page analytics or insights. This bold campaign is a stark contrast from June 2018, when the British Army was accused of targeting vulnerable and potentially low achieving children on GCSE results day to recruit them into the forces. Here are the top 5 platforms which should be part of every hotel's social media … ), sharing user-generated content, and being genuinely helpful in any way possible. Make sure that your brand has established brand standards and social media guidelines and that everyone on your social media team is well acquainted with internal procedures. ), (These social media ideas all work great when you turn them into videos! One of these brands is Conoco Gas Stations. Consider creating a branded hashtag to make it easier to track the success of your hotel social media marketing campaigns (more on that later) and to engage with user-generated content. Now that social media is a primary staple of most brand’s marketing efforts, each year the world seems to up the bar for what constitutes a grade-A social media campaign. Shawn Mendes teams up with Calvin Klein on #MyCalvins campaign. When promoting articles, they boost them for about $1 a day for 30 days, and … With a plethora of platforms and strategies to choose from, finding the right ones for your business takes time. Having an active social media page but ignoring questions and comments is like having a store and ignoring customers that are trying to interact with your cashier. Be sure to check out these other free social media resources: The Do’s and Don’ts of Social Media For Hotels. Before the campaign, you wouldn’t find a mention of Reebok on Russian social media. When it comes to social media the goal is always to get people to engage with your content! It was nominated in two categories on the B2B Marketing Awards 2019 Shortlist: Best Multichannel Campaign and Best Use of Social Media or Influencer Marketing. Interact with page fans by answering questions and responding to questions, reviews, and private messages. ... 2019. This concept of getting things “on demand” can be a powerful addition if your brand is looking to craft one of best social media campaigns. Maintaining a consistent image across all social media platforms is key. Now that you have a good sense of what your content could look like when it comes to social media, let’s look at a few general tips and tricks when considering your messaging across social media platforms. Build excitement and anticipation around your brand by releasing teasers of upcoming products, behind the scenes content, and making items feel exclusive by releasing product in small batches. These days, it’s not enough just to keep your social media accounts active - it’s time to make social media work as part of an overall company campaign whether your goal is to promote a new product, spark social change, raise awareness about an issue, or publicize a new company announcement! Giving users a discount code, free item, or experience instantly when they participate in your campaign not only delights them, it sets a positive outlook of efficiency and satisfaction that lasts. We collaborated internally and with several of our hotel social media clients to compile a complete list of social media post ideas. The goal of their billboard campaign - which they presented to Netflix - was to encourage people to stay at home, by sharing spoilers of popular Netflix shows, on digital billboards. Two Thai students from Miami Ad School in Hamburg, Germany, stepped in to help stop the spread of coronavirus. Remember to check out our bundle of Social Media Best Practice Guides , and Econsultancy subscribers can also watch our latest social media webinar on demand . ), (These ideas are all based on contest and giveaway ideas that you could use to grow your audience and even email list when you run them in tandem with Facebook Ads. Niet zo slim: letterlijk de instructies van je adverteerder … The best social media campaigns involve well-researched articles that are specifically written for the needs of clients, according to marketing agency Allison’s Alligator. The best part about teaming up with social influencers to transform your hotel marketing strategy is that there are so many of them catering to such wide and varied audiences! (These are all fantastic ideas to engage your audience, fans, and potential guests. Eloq Communications Leveraged Social Media To Help Holiday Inn & Suite Saigon Airport Penetrate The Local Market [Source: EloQ Communications] EloQ Communications run a series of social media campaigns to help Holiday Inn & Suite Saigon Airport, the renowned hospitality chain in Vietnam, to penetrate the local market. All Twitter users had to do was send out a Tweet using the #MINIonDemand hashtag. This also a great opportunity to partner with local businesses on deals and special packages! These campaigns however, have absolutely nailed it. Where does one even get started? Best marketing campaign of 2019 Budweiser revisits its 50s, 60s, and 70s ads. Use the whole video or snippets of the video to entice people to watch and engage. This includes page name, property description, website links, phone number, hours, etc. Develop a solid understanding of not only how to most effectively use each platform but also of who your audience is in each scenario. The genie will grant Aladdin anything he desires at the snap of his fingers! Social media campaigns can produce wildly successful results based solely around your creativity and ability to capture attention with your words. Key takeaways from Kylie Jenner’s social media campaigns? So in […] An excellent example of a brand that harnessed the power of on demand marketing for their social media campaign is Mini. The second example image demonstrates one of the lighthearted and interactive posts, where the brand offers to provide unique “summer nicknames” for those who comment. Social media is an important part of your hotel marketing strategy. All of these are questions that should be asked and answered early on when developing your social media strategy. ), (The above area all property-generated social media ideas. We’ll go crazy and present you the awards by the following categories. It makes them feel special and connected to your brand. No one likes to be sold and people certainly didn’t express interest in your page because they want their newsfeed clogged with pushy pitches. Show your brand personality throughout posts and interactions and use a more casual, natural tone. Aesthetics are powerful! The unusual concept will attract awe and attention from the rest of us and social media is sure to be overflowing with Taco Bell content surrounding the occasion. Special thanks to The Caravelle Resort for letting us share your awesome content! A squeaky-clean page can look suspicious unless it matches similar experiences on other platforms. Her posts surrounding the upcoming collections are highly glamorous and only give away small hints at what customers can expect once the big reveal happens. Taco Bell has been promoting their new pop-up experience heavily in advance, priming potential guests and the public to have their phones at the ready to check in on social media once the event occurs. Many of the posts reference scenarios that readers could easily imagine finding themselves in, spurring laughter and an instant boost in Conoco’s brand recognition. And don’t forget to also test with your paid social media campaigns as well! The best part about this experience is that rooms are fairly affordable- starting at $167, however there are only 70 rooms total meaning they’re sure to go fast! Here are the very best airline marketing campaigns of all time… 1. 20. Sometimes the best marketing ideas for hotels come from within. PS – Check out our free Guide to AB Testing. Taco Bell is scheduled to do just that with The Bell: a Taco Bell Hotel and Resort, a pop-up hotel that will make its debut in Palm Springs in August 2019 for an exclusive 4-day period.  This should be a no-brainer. So ask your hotel employees to get in on the marketing action. All told, the “Digital Bank of the Future” campaign yielded 350,000 new contacts and leads and $28 million in pipeline for Oracle, according to MOI. Here are the top 20, ranked by how much conversation each campaign drove on social media in a single day. We used Brandwatch’s AI assistant Iris to search through nearly a billion brand-related posts, identifying the best marketing campaigns of 2019. You will also want to be sure your page is verified (if possible) and that you have a custom URL. We’ll take you through social media posts from brands such as John Lewis, Samsung, Apple, Costa Coffee, and many many others. Gone are the days when one could simply copy and paste posts across multiple channels or even link everything to a Facebook feed. The Bell hotel and resort takes things to the next level and immerses guests in a multi-day, 360 degree experience that they’ll never forget. ), (Build content based around these fun apps and their unique features.). When carefully planned and managed, hotel online marketing is a cakewalk with social media. Browse the best social media campaigns, examples and ideas including contests, games and similar applications from leading brands in 2021. Is there a campaign you love that didn’t make the list? The business has been so successful that Kylie Jenner has achieved the title of youngest self-made billionaire ever. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. The importance of maintaining a visual space that is cutting-edge, eye-catching, and photo-worthy can not be understated. Her original Kylie Lip Kits campaign sold out in exactly one minute after launch. Editor’s Pick: My favorite Tool for Social Media Campaigns – Social Pilot! Kylie found success through her “Kylie Lip Kits”, series of lipsticks and liners she sells in themed collections. This field is for validation purposes and should be left unchanged. This can be scaled by hosting an afternoon soiree or conference, or even hosting small a class or experience in one or a few of your locations. Though this social media campaign actually occurred at the tail end of 2018, it was too clever not to include in this list! Another month full of social media platform news, stories and campaigns. Best Social Media Optimization Practices for Hotels . While they may be best known as reality television stars from the popular E! Businesses are aware of the importance of social media marketing as 73% of small businesses invest in social media marketing. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement. Any page content that is offensive or harmful should be flagged and removed. What key performance indicators (KPIs) are most important for your hotel? What are your social media goals? The campaign proved to be a success, resulting in many happy posts about the experience on social media, like these folks: Some of the best social media campaigns of 2019 were the ones who kept it relatively simple, but aimed to pack a punch with well-thought out content strategies. While the power of video has been well used in this way, audio has not really been utilized by most hotels. Everyone can post on social media, but highlighting one person can have a greater impact. Start planning your 2020 social media campaign by taking inspiration from the following brands’ incredible work this year thus far. Travel marketing campaigns offer creatives the chance to think big and get their target market inspired to make those big ticket travel purchases.. Big 7’s travel expert team has seen some great examples over the years, so to give you a little inspiration for your own tourism marketing in 2019 we thought we’d share some of the very best from the last couple of years … The first, consumers thrive off of exclusive experiences. Much like our Taco Bell example above, Kylie is also a fan of the pop-up experience. The Best Social Media Campaigns Are: 360 Experiences For some brands, a killer social media campaign means you go big or go home. Having a social media presence is great, but how do you measure success? Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. Let’s have a look at some of the best Social Media strategies and campaigns of 2019 to inspire your business goals for 2020. Each channel now has defined nuances, functionality, and audiences that need to be taken into consideration. Keep the good and the bad but not the ugly. The best social media stories & campaigns from January 2019. Make sure all profile fields are complete and up to date for your hotel. Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. From social movements to big-name brands trolling their rivals, social media has seen some great campaigns in 2018 so far and we’re excited to see what happens next. ), (Area/Destination content is a great way to entice those coming to vacation at your property or those on the fence. Air New Zealand – Just another day in Middle-Earth. We understand where you’re coming from! Want to kick things up a notch for your business’ social media campaigns but lacking inspiration? While putting together a marketing event of this magnitude isn’t attainable for all brands, it carries important lessons! With the most comprehensive set of hotel marketing solutions available, you'll have everything you need for online success! That’s what makes this example from InterContinental The Best Social Media verzamelt dagelijks de beste en meest creatieve socialmedia-updates. We know what you’re thinking, “how did a chain of gas stations make the list of best social media campaigns?” For an industry that is traditionally pretty black-and-white when it comes to marketing efforts, Conoco Gas Stations took a chance on presenting some unusual and attention-grabbing posts. As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Alleen geloofwaardige influencers. This example is an excellent one to follow if your brand isn’t in a position to spend money on extreme outside efforts (like events, influencers, large-scale photo shoots or video shoots). There you have it – 80 Social Media Post ideas for hotels. However, these ideas will make it much easier to fill in your content calendar throughout the year with engaging content that is relevant to your hotel and your audience. Aladdin goes on to make some questionable choices, but the alluring part of his story is the power of having on demand gratification of your desires. Aggregate all of your brands' hashtag and social media posts into a beautiful social media wall on your website. By: ... which is the best type of ROI you can gain from a social media campaign, besides direct bookings. Team up with an influencer who you think would be able to embody the spirit of your brand, your culture and with whom your audiences would best relate to. Aladdin rubs the lamp and frees a magical genie who grants him three wishes. Not only is this a great way to post consistently, but it will also help rank and index your website pages. You’ll attract attention before guests even know what they’re walking into! Experiment with different post types, posting different times of the day, using page post targeting to test different audiences – the options are nearly limitless. Also be sure that you have a well-developed crisis management plan in action in case of an emergency. Your Instagram audience is likely much different than your Twitter or Facebook audience. Each social campaign and post is an opportunity, as well as a significant responsibility, for a business to show what it’s made of. Here is a list of recent social media campaigns from large brands. Network show, Keeping Up With the Kardashians, The Kardashian sisters have also developed a shrewd sense for business and marketing, namely Kim Kardashian and younger sister, Kylie Jenner. All rights reserved. Testing is an essential element of any marketing campaign and basic testing principles can also be applied to your social media campaigns. In honor of International Women’s Day, ... Campaigns that appeal to social media users won’t always appeal to the boardroom, but that’s okay.

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