There is a lot here, but nothing that doesn’t help sell the unit. I put the pictures in order of the flow of the home. There’s a reason why your kindergarten teacher used a song to get you to remember the alphabet! You might not realize it, but the way you write, who you gear your descriptions towards and the words you use to sell directly impact your … Creating Creative Listing Descriptions Gets Easier With Practice. Use a catchy real estate headline to capture buyers’ interest 3. Since you only have one shot to get a buyer to notice your ad in a split second, come up with a way to stand out from the crowd. Sometimes your agent may leave out some details that you wanted to include. Aim to paint a beautiful picture of how it would feel to live in the home and what makes the space distinct from the rest.”. As real estate listing professionals we are writing all the time. Have You Seen ‘The Money Pit’? And the more showings you have, the higher your odds are to get multiple offers. Your email address will not be published. Have any examples or tips for great creative real estate listing descriptions? With its 14-foot beamed ceiling and massive south-facing picture windows, 4J pairs the beautiful bones of its 1913 Beaux Arts origins with an extensive and impeccable renovation. It highlights some of the listing words that can attract buyers. The list of potential adjectives that’ll impress buyers is almost endless, so how do you pick the right ones? If you’ve spent money on hardwood flooring or brand-name appliances, flaunt it. One of the trickiest parts of writing anything is getting out of your own head. 12H has all new plumbing, electrical, hardwood floors, custom doors with hidden hardware, ample storage, and exquisite skim-coated walls, beams, and ceilings. A complete list of apartment upgrades is available upon request. It features a gorgeous planted roof deck with spectacular views, a live-in super, central laundry, and gym. An entrance foyer and hallway between the living room and bedroom maintain the graceful separation of living spaces the original architect intended. You want to be sure you mention the major selling points of your home like pools, 3+ car garages, guest suites, etc., even if you’ve already checked the box for it in the MLS listing. Here’s Olivia: “You also don’t want a list of features or details—have some fun with it, and get creative! For example, if you’ve got a flagstone patio, an in-ground pool, and a built-in fire pit, you can call your backyard “resort like.” But if all you’ve got is grass — say so. With its BlueStar range, Miele dishwasher, Wolf microwave, Sub-Zero refrigerator, and custom cabinetry, the kitchen was designed to integrate seamlessly with the main room. Tellingly, they generally go through three or four different versions of their listing descriptions before signing off on them. And that’s where creative real estate listing descriptions come in. Located west of Third Avenue, 165 East 72nd Street is a premiere full-service cooperative boasting a knockout lobby and staff, live-in resident manager, stellar financials, gym, and famously low monthlies. Your real estate listing description can either entice buyers or turn them off. If you read about a product or service on this website, it's because we genuinely think it's great. Writing creative real estate listing descriptions Using the listing words proven to attract buyers. Very clever. Former art and design instructor Christine Bartsch holds an MFA in creative writing from Spalding University. “I use adjectives like, ‘modern home; swanky kitchen; clean lines; and crisp, white cabinetry,” Santistevan says. Ideally situated in Flatiron, the building is located blocks from Union Square, Gramercy Park, and Madison Square Park—it is central to Manhattan’s most vibrant and sought-after neighborhoods, shopping, and now—outdoor dining experiences. Put simply, just be as honest as you can with the most attractive words you can find that fit your home’s personality. Mary Jo Santistevan, who’s sold over 81% more properties in Phoenix than the average agent and ranks as the #1 Agent/Team for all of Berkshire Hathaway Home Service agents in Arizona, explains: “We’re trying to paint a picture for the buyer about why they want to come in to see this home.”. I love the creativity of your examples! Descriptions that feature only that dry, basic data wind up being short and boring — and they fail to highlight your home’s best features. They’re evocative, sure, but never over the top. Please note: 50% financing. We do not accept money, services, or products in exchange for positive reviews or product placement. However, this listing does have a certain swanky mid-century James Bond feel to it, and this headline helps reinforce that without going over the top. Established in 1968, the Fair Housing Act prohibits discrimination in the renting or sale of housing nationwide. Ordering the description and the photos from the front door to the backyard helps ground buyers so they’ll know what to expect when they’re walking through the house in person. This gives the sentence an almost musical quality, which makes it instantly memorable. While there’s no shortage of creative options for your listing description, the trick is picking adjectives and phrases that match the photos — and ones that’ll live up to the impression buyers get when they first see your home in person. While lengthy listing descriptions are an issue, don’t think you can just get away with a bullet point list of features either. Now that you have some inspiration for your creative real estate listing descriptions, let’s go over some of the rules to writing your own. Words are the key to telling your home’s story. © HomeLight, Inc. 100 1st Street, Suite 2600, San Francisco, CA 94105. searching online say that the detailed information found in the description is “very useful.”, Here’s How Much Money You Need to Build Your Dream Home, What Upgrades Increase Home Value? Since the best way to learn anything is by example, here are a few examples of creative listing descriptions from Jeanne Byers, one half of Manhattan luxury team Case+Byers. Yes, you worked hard on your copy. That was one of the findings of the book “Zillow Talk: Rewriting the Rules of Real Estate,” written by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. Real Estate listing agents write real estate descriptions, real estate emails, real estate listing flyers, real estate listing letters, real estate listing websites and the … The Close has a policy of fierce editorial independence. For that reason, arrange the items you feature in your description to match the order of the photos you include with the listing. This is partly due to her use of alliteration—the repeating of the same letter or sound at the beginning of some words in a sentence. There’s no official HUD list of banned words, but here are some examples of words or phrases that might raise fair housing red flags: So is there an appropriate way to mention your neighborhood’s family-friendly, or the fact that your kids are able to walk to their great school? Once again, the headline is doing most of the heavy lifting here. Agents are so busy in this crazy market, but when it slows down, and buyers are in control, listing descriptions … Writing real estate listing descriptions the buyer is looking for 4 he’s not or... Available in the MLS, performance-based recommendations for top real estate listing description 1. 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