BGF’s London & South East team invests over... Everybody faces challenges and it’s dealing with them... Tech entrepreneur to receive MBE for services to... More than half of UK workers planning to take on a side hustle since pandemic. How big is the market – and how much of it do you think you can own?At the moment, the UK mattress market is worth around £1 billion and Simba is currently the UK market leader in the online direct-to-consumer space by 20 per cent, having sold 15,000 of our Hybrid mattresses in just seven months since launch. Former Chief Investment Officer at Henderson Global Investors Ltd. Director at Wharton Asset Management (UK) LLP. Empower Your Business Applications with Industry-Leading Relationship Data from the RelSci API. His experience of logistics, too, is second to none. We know from this that we’re doing something right! London-based mattress brand Simba Sleep is matching the US industry disruptors beat for beat. Not to rest on your laurels. The only mattress with a patented spring comfort layer, for no-pressure support and cooling comfort where it counts. Of course, we want the company to do well, but we believe that success in business is delivering a great product to satisfy a genuine consumer need. Ongoing research and product innovation are essential to growth. He co-founded the mattress-maker Simba Sleep in 2015 and was chief Latest Simba … Most sales come through its website, but the company also has a partnership with department store John Lewis in the UK. Simba Sleep Ltd., JXC Ventures Ltd. Stay informed and up-to-date on your network with RelSci news and business alerting service. People have different mattress requirements – some people like firm, some soft, some like springs, some like memory foam. Designed and Developed by Adrich, Meet mattress king James Cox who just raised £5m for his startup Simba, No late penalty if Self Assessment tax return is filed by 28 February, Software to help recruit and retain a top team, Surge in overseas holiday bookings following end to lockdown, TikTok user spending shot up by $128m in January. Company documents. Signing orders, urging more helpBiden offers some aid and asks Congress for bigg... Rotting fish, lost business and piles of red tape. Simba Hybrid® Pillow £99. What problem are you trying to solve?We set out to simplify the complicated mattress market by creating a premium one-type-fits-all mattress that satisfies 95 per cent of the UK’s sleep needs. Without a loyal customer base, you don’t have a business. Company … James Cox, Andrew McClements and I launched Simba in February 2016. The name of the company was suggested by Cox as it was a pet name he used for his partner. All Rights Reserved. Our initial branding was too complicated in the beginning. Simba Sleep was co-founded in 2015 in the UK by Steve Reid, James Cox and the McClements family. Explore notable alumni from top universities and organizations. Within minutes of meeting James Cox, co-founder of innovative mattress company Simba Sleep, I’m drawing a diagram of his product – or my interpretation of it as he whizzes through its composition. Foreign travel banned until ‘at least May’ causing a ‘hammer blow’... Prologis celebrates £250m investment milestone in Hemel, £8m government boost for manufacturers across England to go digital, UK developers are the highest paid in Europe and third highest tech earners globally, TSMC stock up 121% following 25% revenue uptick in 2020, DIY equipment: What you should have in your toolbox, How to choose the right toilet for your bathroom, Why property could be the safe investment in 2021 but it has its risks, NatWest and Getty Images partner to drive better representation of female entrepreneurs. Demand for Simba was much higher than we’d expected in the beginning and we had to really pull together to fulfil all our orders. In simple terms: we predominantly cut out the middlemen. Join Facebook to connect with James Cox and others you may know. Since then it’s been an amazing journey to our second anniversary. Nurture your network and further your business goals with smart intelligence on the people and companies that matter most to you. Again, we wouldn’t do this without first making sure we understand what people in those markets are after and ensuring that what we’ve created will meet their needs. JXC Ventures invests in ambitious early and growth stage technology companies. Innocent and Lastminute founders take ‘Battle of the beds … Simba Hybrid® Mattress from £569. Browse in-depth profiles on 12 million influential people and organizations. The Simba mattress was created based on research from the Sleep-to-Live institute, which has a data-bank of body profiling data from 10 million people around the world. The company was founded by James Cox, Harry McClements and Andrew Mcclements in 2015 and is headquartered in London, the United Kingdom. 75 prototypes, and one year of research and development, later, founders James Cox and Steve Reid had a mattress to satisfy the sleep needs of the majority of … The ecommerce firm manufactures hybrid memory foam mattresses and ships them vacuum-packed in boxes. Mahabis was founded in 2014 and grew rapidly by targeting millennials with luxury woollen slippers that can be worn outside using detachable rubber soles. James Cox skipped university to start his career as a financial trader before moving into private investment and building businesses. We’re also growing by 40 per cent per month, which is incredible considering our age. James Cox is also founder of Simba, Europe’s … Revenue is then expected to leap to £267 million in 2019 as the e-tailer benefits from consumers’ insatiable appetite for … Who’s on your team that makes you think you can do this? James Cox, the founder of Simba and co-head of the footwear firm’s new owner YYX Capital, will take over as chief executive from Mahabis founder Ankur Shah, who will leave the business. The James Cox, Simba co-founder and co-head of YYX, will take over as interim CEO of Mahabis during the handover period and oversee a plan to overhaul its product and marketing. James Cox, co-founder and chief executive of SIMBA Sleep T he latest investment will be used to expand Simba across Europe, Asia and the Middle East, as well as expanding the products it sells. All Rights Reserved. Home / Interviews / Articles / 2017 / February. For them to take on Simba as a start-up validates everything we do. CREATIVE CONSUMER CAPITAL YYX Capital is a Family Office, setup to manage the private capital investments of its founding principles 5 Pennsylvania Plaza 15th Floor Presence of James Cox's profile does not indicate a business or promotional relationship of …, Premier Inn owner Whitbread are to axe up to 6,000 jobs as the pandemic is still having an impact on the business. A relationship does not necessarily indicate a personal connection. James Cox, Simba Co-Founder said: 'Sunlight, in moderation, does wonders for your health and a comfortable bed can make a big difference and play a role in helping manage and reduce aches and pains. Simba was … You can’t just make mattresses appear out of thin air! It adapts to the weight and size of the person using the mattress to ensure they get the right support. Now we know that, we make sure to work well ahead of time. James Cox added: 'We think exhausted commuters deserve better, and we hope the Simba Snoozeliners can serve as a much-needed service to the bed-craving masses of the UK's biggest cities. We deal directly with suppliers and manufacturers, reduce our logistics costs by delivering in a box (which is also much less cumbersome for our customers) and we are the retailer – except in the case of John Lewis with whom we have an exclusive partnership. Which London start-up/s are you watching, and why? We have a growing cohort of brilliant investors who are business leaders in their own right: Tom Teichman (made.com; lastminute.com; notonthehighstreet.com), Nigel Wray (formerly Domino’s Pizza; Saracens; Prestbury Investment Holdings; Franchise Brands Plc); Richard Reed, Adam Balon and Jon Wright (Innocent Drinks), The Jatania Family (formerly cosmetics giant Lornamead – Vosene, Yardley). As well as financial investment, we’re lucky to benefit from their wide-ranging industry experience, creativity and market knowledge. Simba Sleep was founded in 2015. Who are Simba Sleep key executives? Furniture News meets the founder of the homegrown bed-in-a-box outfit that just can’t wait to be king . Despite having a bleak outlook in 2020, TikTok ended the year on a high …, NatWest and Getty Images have today launched a new campaign to improve the way female entrepreneurs and business leaders are represented in media and advertising. It’s important that people know instantly what your product is and why it’s unique. What do you believe the key to growing this business is? © 2020 Relationship Science LLC. The reality of Brexit hits Br... -Seven companies to unite to offer investment services in UK, Ex-Asda boss Leighton aims to deliver Simba bounce, UK mattress startup Simba Sleep bags funding, Investors tuck another �9m under Simba's mattress. View the profiles of people named James Cox. Steve (Reid) and I have a solid knowledge of the tech industry and how to retail online from having worked in tech before starting Simba. Twitter told to take down Boris tweet as ‘it’s a lie’ over... Whitbread to cut up to 6,000 jobs at Premier Inn, How to find the right holiday park during this summer’s staycation boom, Germany relaxes lockdown as shops, bars and restaurants reopen. Charlotte Harper, expert marketeer with start-ups including Zoopla & Match.com, loves brands that make things easier. Make sure that you’ve done your research because investors will be cleverer than you! James Cox is affiliated with A total of 18% of the …, @2021 - All Right Reserved. View James Cox’s profile on LinkedIn, the world’s largest professional community. Firm invests from £100k up to £20m in Seed and Series A rounds. Microsoft Cloud revenue hit $59.5bn in 2020 due... Keeping retail closed until April will be fatal... Less than one in 10 SME leaders feel supported during lockdown, Cazoo acquires leading car subscription service. Owner, Henderson Pacific Fund at Henderson Global Investors Ltd. Chief Financial Officer at Janus Henderson Group Plc. Simba Sleep Ltd. manufactures and wholesales mattress. Expand your fundraising pool and make warm introductions to potential new business connections. Find RelSci relationships, employment history, board memberships, donations, awards, and more. Simba Sleep has 53 employees. Simba is named after the pet name for James Cox partner. It’s a real team effort. James Cox is Co-Founder at Simba Sleep Ltd. View James Cox’s professional profile on Relationship Science, the database of decision makers. We work with five different suppliers for each of the bespoke layers within the Hybrid, so it’s a lengthy process. Shop Mattress. RelSci Relationships are individuals James Cox likely has professional access to. We streamline our supply chain and reflect the savings we make in the price we offer to customers. Steve founded Tribesports.com and I worked funding and advising tech start-ups. It didn’t take long for James to see the scale and opportunity within the sector. any kind between RelSci and James Cox. Lockdown drives permanent placements down sharply in... Banksy shares thoughts over Edward Colston statue with new sketch, Banksy unveils George Floyd inspired artwork, Banksy creates coronavirus lockdown art work in his bathroom, Van Gogh painting stolen from Dutch museum during coronavirus lockdown, Zeus acquires Austrian food packaging firm as part of €40m acquisition strategy, Cadbury to move from Germany to UK with £15m investment, St. Lucia-inspired London food start-up lands Lloyds Bank business award, The Devil’s Keep: The world’s most expensive first release whiskey. Simba Sleep. The thing is, people want to know what they’re buying and what, exactly, they’re getting for their money; we make that very clear. What do you think is on the horizon for your industry in the year ahead? James William Cox has been working at SIMBA SLEEP LIMITED since 24 August 2015, currently, he/she works on the position of a Director. The industry will continue to simplify its product ranges and develop new technologies with sleep-improving power. What metrics do you look at every day?We look at our return rate because this is a key indication of how happy our customers are and of the long-term health of the business.

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