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I caught up with the exuberant Matthew Herman, Cofounder and Creator of Boy Smells, live from a Dolly Parton-themed bar (no, really!) While it started as a side hustle, making candles for family and friends from our kitchen, it has since developed into so much more. Theyre all part of a growing scented candle industry thats expected to generate $4.2 billion worldwide by 2025. LES Scented Candle. The discount code cannot be applied to the cart. For example, Slow Burn holds a rating of 4.4/5 stars from 9 reviews. Fifth Avenue employee purchases. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. The companys long-lasting candles are made up of high-quality natural ingredients, including coconut and beeswax, that make for a slow and even burn. Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? The companys direct-to-consumer business is thriving. In my youth, Id subdued my feminine side. The pop-ups opening comes on the heels of the brand hiring its first chief executive, J.Crew and Coach vet David Duplantis in August. This fragrance is rounded out by frankincense, poppy, saffron, pomelo, amber, and cashmeran for a spicy and exotic experience, right in your living room. SOFT COTTON JERSEY UNDERWEAR THAT SPANS FROM XS THROUGH XXL. (So, you wont have to worry about accidentally feeling a buzz after lighting it.). Compared to last year at this time, we arent that far off, says Weber, but it was a lot more work to get here., Monica Khemsurov launched her smoking accessories company Tetra five years ago. She said it was beautiful and she cant stop talking about how wonderful the scent is. newsletter. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. Thursday, March 2 through Sunday, March 5, Spend $400, Get $100 These are moments that can be experienced by all. Required fields are marked *, This field is required With the goal to inspire everyone to truly love and accept their identities, the company also added a non-binary intimate apparel line, the Unmentionables, to its collection. Please use a valid email. Boy Smells. Hand poured in Los Angeles, Boy Smells candles are a proprietary blend of beeswax and coconut oil; beautiful and rich-burning. Each formulation includes fragrance, natural oils, beeswax, and coconut wax. Boy Smells uses FedEx International Economic shipping for Canadian customers, which can take between 5-7 business days. Boy Smells candles are known to smell delicious, with full-bodied scents like cinderose and cedar stack. We had these huge supply-chain dilemmas because some component parts [for the candles] come from China and they were shut down, then the paper for our boxes comes from northern Italy, of all places, and the wax and fragrance comes from the USA, and then we shut down, says Herman. BoF unpacks the key players. The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. All rights reserved. But, when you give it time to develop, this candle will reveal its deeper layer of smoke, cedar, and birch tar. Other key features include a solid waistband and an elastane blend for comfort. Boy Smells. Bummer.. But what did we expect from a company with such an emphasis on expression? I wish it had a longer burn time for the cost but I will be repurchasing!, But, on the other hand, another customer wasnt satisfied with how subtle the cannabis scent is: SO disappointed with this candle! Here, comments show satisfaction with its subtle but pleasant aroma. HINOKI FANTME DEBUTS AND BECOMES AN IMMEDIATE HIT. 53 talking about this. We love that its goal is to inspire people to be their true selves and not let a gender identity limit them through a unisex line of fragrances, candles, and intimate apparel. A graduate of Fordham University with a degree in Journalism, Alyssa was previously a . All rights reserved. The brands signature is to lace both a masculine and feminine essence, which results in the perfect unisex candle that anyone will be partial to. All rights reserved. Through this collaboration, the pair developed a limited-edition scent that speaks truth to her lyrics. The name of the Boy Smells Kush candle might sound a bit deceiving, but we assure you this fragrance does not reek of weed. Rose Load, as its name would suggest, is a lush "shower of spiced roses" that feels like pure romance. To keep an eye on your order, youll receive tracking emails once its processed. After receiving your RA#, youll have 30 more days from that point to return your product. It first reveals notes of incense, black pepper, and guaiac wood before revealing its crisp side that features embers and smoked papyrus. This Boy Smells candles review stands behind the brands mission and ultimate vibe. Instead, the earthy scent of cannabis is complemented by white musk, tulip, suede, and amber. Promotion may be suspended or terminated at any time. Editor-approved styles for every vibe, Valentino Garavani THIS REMAINS A BEST SELLING SCENT TO DATE. It was a weird time where we were trying to figure out what was going on, just as human beings, and then also everyone is like, Im stuck inside, I guess I need a candle., At the end of 2019, just 25 percent of Boy Smells business was direct-to-consumer (DTC). The brands products are also sold at Nordstrom, where each scent has been rated a handful of times. Herman: Recently, a young, queer post-grad reached out to us via email to let us know that our products allowed them to explore their sexuality in ways he never had before. Boy Smells. 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Unfortunately, we were unable to find any items in the price range you selected. 2023 Boy Smells, LLC. The company will refuse any used or worn candles or packaging. Code Aziz: Please tell us about the word genderful and what it means to you? At first, Herman said, they bought ingredients off the internet and mixed them themselves. SLOW BURN, THE COLLABORATION WITH KACEY MUSGRAVES DEBUTS TO MAJOR FANFARE, BECOMES A BEST SELLER AND ARGUABLY, THE UNOFFICIAL CANDLE OF THE WFH YEAR OF 2020. 64. Big strides. For full details, visit saks.com/returnpolicy. Check outHomesick Candles, a cruelty free, non-toxic, soy candle brand that develops scents to transport users to the locations and moments they most love. Get help with questions, orders or returns. GENDERFUL Above Genderless Its wild that were living in a world where your choice in candles can reflect your value system, and your choice in underwear in no way defines your gender. Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. Im just gonna do what I can, says Khemsurov. "Simultaneously honing the masculine and feminine power with us is more about gender-multidimentionality rather than just being genderless," he explains to Byrdie. For returns initiated after 14 days, a $9.95 return shipping charge will be deducted from your refund. Amanda Ross is a news freelance writer for Byrdie. These are moments that can be experienced by all. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. Discount code cannot be applied to the cart. MATTHEW AND DAVID STARTED EXPERIMENTING WITH CANDLES IN THE KITCHEN. As we moved in this direction, the normative genderless caption to beauty and wellness products didnt resonate with us in a way that felt authentic to how we saw ourselves. In this Boy Smells candles review, well figure out whether or not this brand is worth the hype. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Add the Boy Smells Slow Burn candle to your self-care regimen for $39. (A standard size Boy Smells candle is $32, while a Diptyque candle is more than double that at $68.) BOY SMELLS. Something went wrong. Discount code found, it will be applied at checkout. Insight into the fast-evolving beauty business and lessons for the future of fashion. Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. Our favorite coordinated 'fits, The Shoes of Spring Burn up expectations, release clear intentions. Returns that do not meet this policy will not be accepted and will be sent back to you. I felt like I needed to be on all the time.. We always knew our next step after candles would be underwear, due to the fact that its perhaps the most gendered item out there. "The exploration of ourselves helps define and harness our uniqueness and allows new ways for us to express ourselves. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. Boy Smells candles are 8.5 oz and feature a 50-hour burn time. We love a pun and a little bit of provocation, and our customer does too. Saks' return policy still applies to items returned under this offer. Gender and identity are no longer static. But the duos business flourished on Instagram, where their personalities took center stage in compelling (and shoppable) Instagram stories. Gender-neutral positioning is gaining increasing traction in fashion and beauty spaces. 1-32 of 32 Results. And, as we grow, we will continue to activate this conversation around gender expression with everyday products we use to reaffirm and feel good. No adjustments to prior purchases. "We are mixes of parallel but often conflicting ideas, layers of tastes and wants, what we call personal mixology," Herman tells us. Skin, shave, hair & fragrance upgrades, The Spring Refresh CPAC used to be a barometer. For us its about playing, discovering, and re-expressing into the world. Before getting any further into this Boy Smells candles review, lets explore some pros and cons. Theyre packaged in a luxury box thats ready to be gifted, featuring an aesthetically pleasing glass tumbler thatll add to the elegance of your home. This Boy Smells candles review found that the brands sizing ranges from XS to XXXL. The brand currently carries 16 original scents. Win whats next. Boy Smells Cowboy Kush Candle $38.00. Recent newsletters sent to subscribers had the following subject lines: XXXL This Is Big, Grab Your Chaps and Good Trips Guaranteed.We like to keep relevant, Herman said. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly all of their orders were canceled - and the supply chains it used to rely on also began to shut down. To make shopping easier during this busy time of year, we've extended the amount of time you have to make returns. Though the brands products sound as though they can enhance any space, we wanted to learn about customers real experiences with them. The timing was fortuitous. The Boy Smells collection is made and designed in Pico-Union, Los Angeles. Finally, we took to Reddit. It feels like the lining of a gentlemans suit on the inside of your nose and like the side of someone you loves neck. David and I say that Boy Smells is a love letter to our younger selves. As Ive grown and matured, Ive discovered that painting with all the colors in my paint box has been both freeing and a great power source. Each time I've purchased a fragrance, I've been convinced that this will be The One, my calling card, my personal scent, only to use half of it before discovering a new "the One." I couldnt believe the amount of puzzles we sold those first few months, Vincent Onorati says. Polyamberous combines cardamom with geranium, tobacco flower and pistachio. Tantrum, described as an explosive green cocktail, is fragranced with peppercorn, cedar, and vetiver. Herman: Were a personal product brand for a world where binary principles are no longer relevant; we fight sexist ideas and for the freedom of authentic expression. Women; Men; Kids; New Arrivals; Customer Service. And those personal tastes, he added, should be celebrated. Boy Smells' headquarters is located in Los Angeles, California, USA 90006. We donate to a variety of charitable organizations that reflect our inclusive values, most notably with our yearly collaboration with The Trevor Project. But, we were starting to engage in fashion, home, and scent in ways that broke from traditional gender norms. Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. Limiting fragrance to gender is silly, which is why Boy Smells invented products that are fluid and inclusive. We use the word genderfull rather than genderless, so, representing a fuller idea of gender rather than neutering gender or saying its nonbinary, he said. Its just a lot of work that wasnt part of our schedule before. The pandemic, in essence, transformed the couples business model from brick-and-mortar retail into that of a social media influencer. and saksoff5th.com). Lets get into the positives first. Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. The all-natural blend outlasts traditional soy and paraffin candles. These soft briefs feature a comfy mid-rise waist and a sturdy elastic waistband to hold everything in place. Its web sales surged by 1,000% in 2020 and account for 75% of the companys revenue. With two brick-and-mortar retail locations in Brooklyn and Jersey City, New Jersey, WORD is nothing if not a neighborhood institution. Would not buy again.. The Boy Smells Blush Pouch Front Trunk is available for $25. Boy Smells, the candle, fragrance and underwear label thats gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. Its permission to harness your power from wherever you want it. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. Message and data rates may apply. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Courtesy of Boy Smells. Cannot be combined with any other promotions. ), The couple used every inch of space to shoot products in their living room while also processing and fulfilling orders right off screen; this way of working allowed the store to stay afloat but also required a lot of physical, logistical, and, at times, emotional maneuvering. Les, the French plural article for masculine and feminine nouns, mixes black currant with peach blossom, jasmine rice and white cedar. Weve never been able to take the entire, full breadth of the collection and all our brand storytelling and put it in one [real life], physical location, said co-founder Matthew Herman. From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. "For example, Tantrum is a retelling of the Greek myth of Pandora, whose yearning and curiosity starts and explosive punishment of humanity at the hands of Zeus," he says. Candle Co. and Voluspa offering in our price point, but they are not super modern. I dont see a lot of candle makers or personal fragrance companies that are really standing behind what, I guess, is almost a Gen Z value system, he added. This undergarments blend of Pima cotton and elastane ensures a comfortable fit that stays in place throughout the day, as all boxers should. The Boy Smells Blush Pouch Front Trunk is another pair of incredibly soft boxer briefs that offer a shorter-than-traditional leg. I know Ive spent more online this year than I did last year, [because] Im not eating out, Im not traveling Im not spending the way that I used to.. Although theyd brought on a digital marketing agency to scale that part of the business, quarantine mercilessly hastened the shift on its own terms. And in 2018, the company introduced its Boy Smells Unmentionables collectiona unisex underwear line made for all genders, shapes, and sizes. "It is the perfect time to find new scents that reflect you are in this moment. A LARGE ASSORTMENT OF BOY SMELLS CANDLES ROLLS OUT TO NORDSTROM DOORS. Your email address will not be published. That where theres a will (and stable wifi), you can source, produce, and automate your way to residual income. Cinderose Scented Candle. To make sure all of our customers have the best shopping experience, we may restrict or refuse future transactions if we identify an unreasonable return pattern. Additionally, we can appreciate the inclusive clothing sizing, poetic scents, and availability of its products. I lost so much work during Covid that Ive been able to focus on Tetra, and like everyone else Im not spending very much money. While other home fragrance brands are catered mostly to women, this company decided to do things differently. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. Cannot be combined with any other promotions. This website uses JavaScript to apply discounts. Upgraded party favorites, Sparkly Standouts This journey is supported by the products we use every day. Offer valid at saks.com and in Saks Fifth Avenue stores only. If youre a fan of Kacey Musgraves, youve probably noticed that this Slow Burn candle gets its name from the opening track of her Golden Hour album. [E-commerce] was never a huge part of our business. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Boy Smells is sold in over 300 locations worldwide, but as brick-and-mortar companies began closing in mid-March, the company told Business Insider that nearly Contact Who is Boy Smells Headquarters 1202 Venice Blvd, Los Angeles, California, 90006, United States Website www.boysmells.com Revenue <$5M Industry Apparel & Accessories Retail Retail FRIENDS AND FAMILY MAKE UP THE BULK OF ONLINE SALES, AND ITS SO APPRECIATED. Worship the hot California sun and kneel to forest nymphs in psychedelic, old-growth woodsall at the same time. Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. Its moments like these that blow our minds, and also show us that what were doing is giving permission to live in a fuller identity - the next frontier for brands. The companys name alone, Herman said, pokes fun at scent being assigned to gender. TIMELINE TIME There's so much to tell, but maybe that's a tell-all/memoir for down the line. Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was. Major revenue streams like school book fairs and author events a 1,000-person launch for Jim Carreys memoir was scheduled in April dried up entirely. Boy Smells Lanai Candle $32.00 Buy Now Another scent that boggles and almost intoxicates our brains is Boy Smell's Kush scented candle, for obvious reasons. "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. Boy Smells Kush, Ash, Cedar Stack Candle Variety Set $58.00. View designer exclusions The Spring Accessory Selector (Direct messages admittedly got a bit messy. Boy Smells The Fantome Candle $48.00. Herman and Kien both fashion veterans who worked in design (Herman) and product development (Kien) began by making the things theyd want to use on a daily basis, products that were fluid, essential, but also accessible. The brand uses FedEx Ground as its US carrier. Our open rate and click-through rate data support our instincts.Theres one other area in which Boy Smells carved out a competitive edge. Im like, You live in Greenpoint, you throw a rock youll hit almonds. Its just this conditioning. Text STOP to cancel. Herman safely made it back stateside, and by March 17, we were up 1,500 percent in direct-to-consumer candle sales, he remembers. About the Author Alyssa Montemurro is a Senior Beauty Editor at Editorialist covering all things skincare, haircare, and makeup related. OH AND SEHPORA.COM AS WELL. CANDLES AND FINE FRAGRANCE HAVE ENTERED THE SHELVES OF OVER 120 SEPHORA LOCATIONS. Our favorites from Fornasetti & more, The Wellness Shop At the end of 2017, Boy Smells launched, Unmentionables their first collection of intimate apparel, a new direction in the brands study of closeness. What you see here scratches the surface Looking back, I joke that it was our bath house gin version of fragrance, he said.Herman and Kien have come a long way since 2016 when they decided to turn their hobby into a business. $38.00 Current Price $38.00 (18) Free Delivery. For free return shipping, initiate your return within 14 days of delivery. What started as experimental candle-making in a Los Angeles kitchen has evolved into a world-coveted range of olfactory offerings that are so much more than their intriguing scents and effortlessly chic vessels. CEO JuE Wong called 2023 a reset year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million. Even people in my family, they dont buy books there but they get all this other stuff. Everyone was home and like, S, if Im going to be here, Im going to need a candle, and it became a supply chain issue.If we hadnt put those things into place, we wouldnt have had as much growth, and we would have been more struggling to survive as a business rather than keeping up with demand, he added.Herman and Kien changed web platforms, from Squarespace Inc. to Shopify Plus, which offered data insights into inventory, customer behaviors and software integration. This journey is supported by the products we use every day. Boy Smells. Please ensure the cart meets the requirements to apply this discount code. The full value of that discovery set can then be applied to a future purchase of a full-sized fragrance. But he recognises a need to pursue additional funding while there are opportunities and the brand is hot. Save Up to 25% Off Your Purchase | Use Code SAVE23SF |, Create an account and get 10% off your next purchase with code ACCOUNTSF |, Enter for a Chance to Win a $1,500 Gift Card |, Sign Up for Saks Text Alerts | Text SAKS5 to 75283 |, Hover or tab to the cart icon to launch the mini cart, By voluntarily opting in to Saks Fifth Avenue Waitlist text alerts and/or Waitlist email alerts, in addition to hearing about your Waitlist item, you agree to receive one automated marketing text message to the phone number provided above inviting you to join Saks Fifth Avenue mobile marketing alerts. Shipping fees vary but start at $14, while orders $101+ have a rate of $25. Boy Smells. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. Shop. Scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in pretty bouquets. Once your Boy Smells order has shipped, it can take up to seven business days to arrive, depending on where you live. When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. Not valid in Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. For us, our brand is post binary.That ethos has driven collaborations with Kacey Musgraves, who Herman described as an outspoken liberal woman writing and producing music in the male-dominated country music industry, and model Richie Shazam, whos living in total fluidity.Its also what helps separate Boy Smells from hundreds of small- to mid-sized candle-making companies.In Los Angeles, players include Commerce-based P.F. You can always sign up for the brands newsletter via email to keep tabs on any upcoming promotions.