These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Efficiency-driven operational model ( tutto quello che c e scritto sotto) Explore the key stakeholders of EasyJet and map in terms of their power and interest. Management They can consist of e-tickets, online booking and travel services. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. It is more suitable for students and ordinary income people. EasyJet has increased the amount of modern aircraft to Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Table of Content In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Geneva was EasyJet's first new base outside the United Kingdom. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. The company has clearly identiable operational and marketing, Premium Branding 11 TABLE CONTENT ii Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. This had a negative impact on customers, EasyJet has . In April 1998 EasyJet went online. A shareholder can be a stakeholder. Interviews by Ross Falconer. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 TABLE CONTENT By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium These cookies track visitors across websites and collect information to provide customized ads. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. This cookie is set by GDPR Cookie Consent plugin. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. should consider the following legal factors when exploring a new market. Identifying all of a firms stakeholders can be a daunting task. The perceived quality refers to; A customer opinion of a product value to him or her. EasyJetHotels offers accommodation products throughout the airline's network. Low-cost carrier It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Most EasyJet Topics to Write about. In other words, your project's stakeholders are the . Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? 10. Marketing These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. It urged travellers to cut out the travel agent. "Stakeholders of easyjet" Essays and Research Papers. The cookie is used to store the user consent for the cookies in the category "Analytics". Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Marketing Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. [53] It also announced its first annual loss during the 25 year history of the company. Case Study easyJets $500 Million Gamble Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Easyjet Case Study. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Development and justification of an Easy Jet strategy map. 2.2.4. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. You also have the option to opt-out of these cookies. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). As a result the low-cost airlines (LCA) are flourished. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. A stakeholder is a person group or organization that has interest or concern in an organization. What experience do you need to become a teacher? While various amounts held determine their actual control of the business, Premium Airline, Impacts of Tourism The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. A person group or organization that has interest or concern in an organization. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Airline The Airline business segment operates its route network. GNA. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Management Political factors reflect the political stability of the region where Easyjet is operating. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Trade union As such any organization must strive to identify its stakeholders and their specific needs, Premium [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. It is corporates, Premium The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. Low-cost carrier Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Airline, MARKETING RESEARH PROJECT easyJet Employment Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. This principle became a cornerstone of EasyJet's operations. KLM [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. The space saved by having smaller galleys allowed for the installation of 156 seats. Stakeholder 3.1.3 Discounts 4 The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). Originally . The two organisations I will be looking at are Tesco and Macmillan. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. but lacking of traditional service. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. [85], EasyJet serves 136 destinations (as of February 2019). The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Butterworths Company Law Handbook K. Walmsley. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. The airline's monthly inflight magazine is called The Traveller. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. [94], EasyJet has a reward miles sharing agreement with Emirates. Pricing EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Ryanair This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. With Nike being a huge, Premium 3.1.5 Credit terms 5 [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. I have found this less to be the case with easyJet, and most of the . Executive Summary 1 3.5 Process 9 Shareholder The organisation mainly expands through acquisitions 4. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . 1. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Ryanair As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. 1. easyJet's Strengths. BMAN72801 1. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. A stakeholder can be a wide variety of people impacted or invested in the project. Shareholders . These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. This website uses cookies to improve your experience while you navigate through the website. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. 3.6 Physical evidence 11 [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. for only $11.00 $9.35/page. Low-cost carrier grand wailea pool menu; under armour ignite slides waterproof. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Background 3 [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Introduction 3 Southwest Airlines. Income statement P2 M1 and D1 Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 2. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Technological impacts 8 More than 29 million passengers carried by the largest airline company EasyJet in the UK. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Stakeholder theory. Airline PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. 3.3 Promotion 7 [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. A shareholder, though, is someone who has invested in a corporation. Picture 1. Stakeholder analysis 1. Recommendations: 15 [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Stakeholder analysis, Stakeholder Relationships Lorem ipsum dolor sit amet, consectetur. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. 5. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Business ethics Easyjet offers a reliable, on-time travel service with value-added features. Some 2,208 customers had their . In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. for only $11.00 $9.35/page. How does EasyJet contribute to the UK economy? EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Modern aircraft fleet with unparalleled network. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential.