2021-03-04T12:19:46 As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). Also, British Airways maintains diversity in the organization to provide effective services to passengers. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. Web. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Figure 1 presents the broad division of the CSR activities of British Airways. Want to receive an original paper on this topic? British Airways has adopted a number of competitive strategies to gain a large number of customers. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. 1,155m, -95.3% Web. /Length 1019 By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . We've updated our privacy policy. Celebrate over 100 years of British Airways history. Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities In the beginning, the company was owned by the state government, after which it became a . 1, pp. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. endstream The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Published September 7, 2018. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). By accepting, you agree to the updated privacy policy. >> Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). Objectives and social responsibilities of business. "British Airways CSR (Corporate Social Responsibility) Analysis." Call us: +18883996271 Various stakeholders such as employees, owners, suppliers, shareholders, government authorities, people of the community, business partners etc. Describe the PEST factors affecting BA between the years 1995 2000? << It drives our economy, creates quality jobs and delivers aid when people need it most. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. Tap here to review the details. (2022, November 5). Corporate Social Responsibility (CSR) has assumed great importance in management academia and practice. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. The Chief executive and the Chairperson acted as the change agents for the company. On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. stream The company does not mention any activity that it has done in the span of a year, which they themselves could have categorised as ethical initiative. The system will establish a process of development of a solution for the global climate change. In addition to this. 26,706m, +3.5pts We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Boon, T. (2019). Remember: This essay was written and uploaded by an Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Available seat km I own and manage the relationship . Further wastage and recycling are important aspects of the environmental concern for the company. www.HelpWriting.net This service will write as best as they can. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. The breach took place in 2018 and affected. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. First, on top of the list in terms of their financial performance are the shareholders of British Airways which in this case is (IAG) International Airlines Group, which is the parent company of British Airways and owned most of the shares in the company, the reason why they are so important is because of first they are the ones who invested in the company in the first place and could still invest more which could then lead to higher financial performance, for example now during the COVID-19 crisis and the lock down which resulted less travellers, British Airways lost almost 3.8 billion in the first six months of this year in 2020, which they cut over 12,000 jobs, then what happen next was its parent company IAG which happens to be its highest shareholder gave a 2.49 billion emergency funding so that they can get through the pandemic crisis and this shows how financially important shareholders are in the short term and in the long term. I don't have enough time write it by myself. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. The company has shown greater responsibility by creating greater care and support system for their disabled customers. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Various security risks can be faced by BA that could also impact the brand reputation of BA. . The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. 28.2%, -59.0% stream This article has proven to be a great source of information for the same. 1/2, pp. (2019). FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. This is a part of the companys Disability Assistance Program. Looks like youve clipped this slide to already. Our model has grown and matured since its formation in January 2011. Passenger load factor Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Management Theory of British Airways. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Find out how we're empowering our airlines and other brands to reach ever-greater heights. It. Satisfied customers influence the success and growth of the business firm. The company has also changed its fleets to enhance customer and employee safety. Write by: . 1, pp. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. Objectives of British Airways and Stakeholders Short term objective of British Airways. The SlideShare family just got bigger. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. "British Airways CSR (Corporate Social Responsibility) Analysis." 578m, 5.5% The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet.