12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Sign up today. I can build proof of concept and then push over time into stores.. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? 39w. best army base in germany is dr abraham wagner married is dr abraham wagner married Which raises the question who is the brand aiming to reach? Does REI make their own bikes? Right? My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. cycling, Press J to jump to the feed. I have noted that we are not the only ones saying this, for what it is worth. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Discussion of everything bicycle related. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Does a rising tide lift all boats? For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. One of the podcasts I listen to (maybe Singletracks?) 1 - Walmart didn't buy Viathon. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Your email address will not be published. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. here is a whole range of styles with bikes for children all the way up through adults. Cue the cheap-crap jokes. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. We highly recommend retaining the original shipping box & protective packaging for future use. viAtHOntM is a systemic product. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. bikeit! And cost of owenership for the V10 is probably about the same as for a 450. Damn. Hes also the founder and part owner of Knight Composites. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. The FD was 105 as was the 10 sp cassette. I won't shop with them. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Walmart already has impeccable high-end bicycle connections. Good question, Dan, and one we'll come back to in just a minute. We have incredible traffic on our site. All Viathon bikes come with a 2-year warranty. Except none of that happened. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. needham bank mutual conversion. Sign up to receive GearJunkie content direct to your inbox. Viathon Bikes - Walmart.com. unless you can pay for it with your grocery bonuses / tickets that accumulated over a year after you forgot the card on your neighbors house after playing some domino. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Long, low, slack? It's well documented in various media outlets. The simple answer is: because it can. Returns only available to original purchaser. It'll take ONE major company (looking at you. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Read Review. Call it a 'Walmart' bike if you must. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. That bit of information, incidentally, is not something youll find on Viathons website. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. They seem to offer a solid value for a full carbon bike. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. It appears the newswas first mentioned in a Pinkbike story. Don't think too fast. I followed with an opinion column about Viathon's unique formation, business model and value proposition. Should brick-and-mortar or other online retailers worry? If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Ive already gotten questions for people internationally. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. WHO WOULD HAVE THOUGHT? Of course, you can always install a nice, compliant carbon post. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. In that sense, Viathon hit the nail on the head.. For less. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. So this is competing against the Ibis DV9? There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Apt analogy. I'll bet. this will fail big time not just a little. What's the point? It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. its true, For everyone else. But Walmart. Its name is Viathon. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. Whole Foods kinda sells bikes through their shit parent company Amazon. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. Hopefully the forks won't be on backwards. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Por - 10 junio 2022. GravelNut April 10, 2019, . And the company currently sells more bicycles in the United States than any other retailer. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Bikes. And failing. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. With the backing of Walmart, we can scale very quickly.. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. It is aimed squarely at millennials and digital natives. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Thanks to its robust construction, coarse tyre tread, powerful brakes and . @MDZ Thanks for checking out Riding Gravel and for that feedback. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. WhatsApp. Doesn't seem like anyone is really sold on Viathon though. Sales are via the brands website, and this does not feature the Walmart name in the about us section. So how much cheaper are these complete builds? 99% of Americans walk into a Walmart store every week. @alex There are better bikes in regard to front end compliance than the Viathon. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? Huh, no one wanted to buy a $6k hardtail that has no track record? That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? c'mon. according to industry analyst Jay Townley. Turner Tech It starts with younger customers.. what happened to viathon bikeshtml5 interactive animation. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Someone posted an Outside magazine article above that details it. bicycles Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. 2G for 105, 1.5G for a frame. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. ''', And indeed they were. There is very little flex since your BB is both on the swingarm and the front triangle. Not everybody has great trail access, but almost everybody has access to dirt roads.. Very glad for your fair judgement and perspective. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Whole Foods sells the Yeti decals to place over 'Viathon'. A torque wrench is included to help the customer tighten screws appropriately. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. They are direct to consumer from the website, just like Canyon. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. @roma258: It's not. First they took our jerbs, and they're taking our guns! My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Browse. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. Boost? Be good if they build some good stuff as oddly it seems they will give back. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Will people buy them? Filter bikes by year, weight, components, price, and performance. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. But it is building out a platform not just with more and better bikes, but with video and editorial support. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. He employs six engineers and designers at his Toronto-based studio. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Thats a call youll have to make. At least they dont come with pegs. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Go to the shop Go to the shop. And I want to get more people on bikes. Someone shopping for a high end bike is never going to go to Walmart for it. Walmart is long known as the home of low cost bic. Viathon is hitting the market with three model families. reviewed it. You could get a 450 for the same as a well optioned V10. For now, no. Ive heard quotes saying a pros super cross bike runs around 100-200k. Refunds can only be issued to your original payment method. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Well, so much for that. Press question mark to learn the rest of the keyboard shortcuts Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. refresh results with search filters open search menu. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. We wanted to create a non-intimidating platform, said Spinhirne-Martin. The Viathon Lineup. Now on to the final word on this carbon fiber crushed rock roller. The frames are customized for REI's product line and highly durable. Wed like to see fork mounts for extra water bottles, for instance. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. Department-store bikes look a lot better than they used to. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. But the bikes are neither crap nor cheap. Kudos to them, but that story stretches back some 15 years and is still far from over. bike Create an account to follow your favorite communities and start taking part in conversations. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. 207 Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. Viathon bikes. Bike shops could benefit from more riders on more bikes. How much is the bike when it has the XX1 components? Compare that to a top end World Cup dh bike at around 10-15k. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Not that Viathon is going mass-market anytime soon. Viathons G.1 gravel bike requires the same build. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Viathons carbon bikes retail online for between $2,300 and $6,000. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Dont squint at the pix. Full on rippers. Read more. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. I'm seeing an unbranded power meter, but no mention of it. Or at least, hasn't happened yet. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. machines ect. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. what happened to viathon bikes $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Picked up a fishing pole and Razor scooter for my kid there recently. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? Needs another $ 1,000 price drop still. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. How long do Walmart bikes last? Walmart's return policy is insane and the employees there generally DGAF. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. bicycling Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. As a straight-up road bike, wed have no issues with the Viathon G1. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Hi all Thanks for the reviews and updates. In Europe there's this large French sports goods chain called Decathlon. Spesh's Fuse 27.5 comes to mind, costing ~$1200. I have my doubts. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Pleased to see this. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury.